Tuesday, February 10, 2009

$20 M To Correct Ad Information: Open Thread



Now adays, business establishments creates different marketing strategy just to catch customers attention. One example of these are what we called advertising and for all we know there are many forms of advertisements such as advertising through television wherein a certain product will show while there are other kinds such as radio advertising, billboards, posters and many more. Advertising a certain should abide different rules and regulations and it should be real and correct because advertisers are giving information to the public for that certain product. Right? But there are some cases that mistakes, incorrect cannot be avoided maybe for some reasons. Like, the ads on television about Yaz, the oral contraceptive? Pharmaceutical giant Bayer was ordered to spend $20 million to correct misinformation from previous ads for Yaz.
Ohio Attorney General Richard Cordray and the attorneys general of 26 other states announced an agreement with Bayer.
It says that Bayer must get FDA approval for future Yaz ads.
The agreement resolves claims that Bayer's 2008 marketing of Yaz violated a 2007 multi-state agreement in which Bayer agreed not to make false marketing claims about any of its products.
The earlier agreement settled claims that Bayer failed to disclose serious safety risks in advertisements for the cholesterol drug, Baycol.
The FDA says that Yaz commercials were misleading because they implied that Yaz could be used to treat PMS and certain types of acne, when in fact, Yaz is not approved to treat those conditions. Well, we dont really know where to put the blame for the misleading advertisements its either to Bayer company or to the advertising company. Well, lets just ask any opinion from others as to what they can say about this...

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